Job Description
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive online sales.
- Manage and optimize digital advertising campaigns across various platforms (Google Ads, Facebook Ads, Instagram, Tiktok etc.).
- Analyse and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement
- Develop and implement strategies to generate leads through various channels, including online platforms, social media, email campaigns, and events.
- Conduct market research to identify potential customers and target markets.
- Utilize CRM tools to track and manage leads, ensuring accurate and up-to-date information.
- Create, curate, and manage published content (images, video, written) across all social media platforms.
- Engage with customers on social media, responding to comments and messages promptly.
- Monitor social media trends and adjust strategies accordingly.
- Develop and execute email marketing campaigns to nurture leads and drive sales.
- Manage the email database and ensure campaigns are segmented effectively for targeted marketing.
- Oversee the maintenance and update of the company website, ensuring content is up-to-date and engaging.
- Manage the online store, ensuring product listings are accurate, visually appealing, and optimized for conversion.
- Monitor and analyze e-commerce performance, implementing strategies to increase online sales.
- Utilize CRM tools to track customer interactions and sales data.
- Develop strategies to improve customer retention and loyalty.
- Maintain and update the lead database, ensuring all interactions and activities are recorded accurately.
- Segment leads based on criteria such as industry, company size, and buying stage.
Job Requirements
- At Least 2+ years of working experience
- Strong understanding of lead generation techniques and tools.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Strong analytical skills and attention to detail.
Ability to work independently and as part of a team
Skills Requirements
sales
sales management
marketing strategy
market research
communication