Job Description
1. Data Analytics and Reporting:
• Utilise advanced analytics tools like Tableau to analyse large datasets and generate meaningful insights.
• Develop and maintain automated reports for key performance indicators (KPIs) and business metrics.
2. Market Research and Analysis:
• Conduct comprehensive market research using industry-specific tools and platforms.
• Leverage data analysis to identify market trends, opportunities, and potential areas for growth.
3. Competitor Analysis:
• Monitor and analyse competitor activities using competitor analysis.
• Provide insights on competitor strategies and market positioning.
4. Financial Analysis:
• Utilise financial software such as QuickBooks and accounting tools for financial data analysis.
5. Digital Marketing Analytics:
• Collaborate with the marketing team to measure the effectiveness of digital marketing campaigns.
• Utilise digital analytics platforms such as Google Analytics to track website performance and online engagement.
6. Customer Analytics:
• Analyse customer data to identify patterns, preferences, and opportunities for personalised service.
• Utilise CRM systems like HubSpot for customer data management and analysis.
7. Operational Efficiency Analysis:
• Assess operational efficiency using project management tools and workflow analysis.
8. Predictive Analytics:
• Leverage machine learning tools for predictive analytics when applicable.
9. Data Governance:
• Establish and maintain data governance standards to ensure data accuracy, consistency, and security.
• Collaborate with IT teams to implement data quality and integrity measures.
10. Cross-Functional Collaboration:
• Work closely with cross-functional teams, including sales, marketing, and operations, to gather data and insights for informed decision-making.
Job Requirements
• Proven experience in business intelligence or data analytics roles.
• Proficiency in data visualization tools.
• Strong understanding of statistical analysis and modelling.
• Experience with financial software and accounting tools.
• Familiarity with CRM systems and project management tools.
• Excellent communication and presentation